Curated by Machine, Defined by Whom? The Personalisation Dilemma Facing British Broadcasters
As algorithmic recommendation systems reshape how audiences discover content globally, Britain's public and commercial broadcasters face a profound tension between data-driven personalisation and the editorial identity that has long distinguished them. The question is no longer whether to adopt these tools, but whether doing so fundamentally alters what it means to be a British broadcaster.
Aug 28, 2026